Tata Harrier Safari Adventure X:- Tata Motors has revolutionized the Indian SUV landscape with the launch of the Adventure X variants of the Harrier and Safari. Starting at just ₹18.99 lakh for the Harrier Adventure X and ₹19.99 lakh for the Safari Adventure X+, these new variants bring premium features and cutting-edge technology at an unprecedented value proposition.
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Breaking News: Adventure X Variants Transform SUV Segment
On August 1, 2025, Tata Motors unveiled its most ambitious SUV initiative yet – the Adventure X Persona for both the Harrier and Safari. This launch marks a complete reimagining of the brand’s flagship SUVs, introducing segment-first features that were previously reserved for much higher price brackets.
इसे भी जरूर देखें:
Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., emphasized the significance of this launch: “The Harrier and Safari have always stood for more than just mobility — they represent status, purpose, and a deep-rooted desire for an adventurous lifestyle. With the introduction of the Adventure X persona, we’ve modernised these icons for a new era”.
Revolutionary Pricing Strategy
The Adventure X variants represent exceptional value in the competitive SUV market:
Tata Harrier Adventure X Pricing
Tata Safari Adventure X Pricing
These introductory prices are valid until October 31, 2025, making it the perfect time for potential buyers to secure these feature-packed SUVs.
Segment-First Technology and Features
Advanced Driver Assistance Systems (ADAS)
The Adventure X variants introduce Level 2 ADAS with Adaptive Cruise Control – a segment-first feature at this price point. This advanced safety suite includes:
Premium Comfort Features
- 6-way power-adjustable driver seat with memory and welcome function
- Twin 10.25-inch screens – digital instrument cluster and infotainment system
- 360-degree HD surround view camera
- Voice-assisted panoramic sunroof
- Electronic parking brake with auto hold
Terrain Management System
The Adventure X variants feature Trail Response Modes with three settings:
Additionally, drivers can choose from Multi Drive Modes including City, Sport, and Eco settings.
Distinctive Design Philosophy
Tata Harrier Adventure X Design
The Harrier Adventure X features 17-inch Titan Forged Alloy wheels and showcases the signature brand mascot on the doors. The interior embraces the Onyx Trail theme with black leatherette seats accentuated by rich tan accents throughout the cabin.
Tata Safari Adventure X Design
The Safari Adventure X+ comes equipped with bold 18-inch Apex Forged Alloys and sports its iconic legacy mascot. Inside, the Adventure Oak Interiors feature tan oak-inspired leatherette with a sculpted dashboard, creating a premium ambiance.
Proven Performance Platform
Both variants are built on Tata’s robust OMEGARC architecture, derived from Land Rover’s legendary D8 Platform. This foundation ensures exceptional build quality and durability that customers expect from premium SUVs.
Engine Specifications
- Engine: 2.0L KRYOTEC diesel engine
- Power: 167.62 BHP @ 3750 rpm
- Torque: 350 Nm @ 1750-2500 rpm
- Transmission Options: 6-speed manual and 6-speed automatic
- Fuel Efficiency: 16.8 kmpl (Harrier)
Safety Excellence
Safety remains paramount in the Adventure X variants, with both SUVs boasting:
इसे भी जरूर देखें:
- 5-star GNCAP safety rating
- Six airbags as standard
- Electronic Stability Control (ESC) with driver doze-off alert
- Advanced Electronic Stability Program
- Quad disc braking system
Market Positioning and Competition
The Adventure X variants strategically position themselves against established competitors like the Mahindra XUV700 AX5 (₹19.04 lakh) and Hyundai Creta SX(O) Diesel (₹19.05 lakh). However, the Tata offerings provide significantly more premium features at comparable pricing.
Key competitive advantages include:
इसे भी जरूर देखें:
- Most affordable SUVs with Level 2 ADAS at this price point
- 360-degree camera system as standard
- Powered driver seat with memory function
- Land Rover-derived platform heritage
Simplified Variant Structure
Tata Motors has streamlined the variant lineup by consolidating multiple trim levels into the new X-suffixed personas. This approach eliminates confusion for buyers while ensuring each variant offers substantial value.
The Adventure X variants replace the previous Adventure, Adventure Plus, and Adventure Plus ADAS trims, providing ₹56,000 to ₹1.7 lakh savings compared to equivalent outgoing variants.
Future-Ready Technology Integration
Infotainment and Connectivity
- 10.25-inch touchscreen with Harman audio system
- Wireless Android Auto and Apple CarPlay
- Connected car features with full-screen navigation
- Wireless phone charging
Convenience Features
- Trail Sense auto headlamps
- Aqua Sense wipers with rain sensing capability
- 4-spoke phygital steering wheel with illuminated Tata logo
- Automatic climate control
Market Impact and Industry Response
The launch of the Adventure X variants represents a significant shift in the Indian SUV market. By offering premium features typically found in vehicles costing ₹25+ lakh at sub-₹20 lakh pricing, Tata Motors is democratizing advanced automotive technology.
Industry analysts predict this move will force competitors to reassess their value propositions and potentially accelerate the adoption of advanced safety and convenience features across the segment.
Availability and Delivery Timeline
Deliveries for both the Harrier Adventure X and Safari Adventure X+ variants have commenced immediately following the launch. The special introductory pricing remains valid through October 31, 2025, creating urgency for potential buyers to capitalize on this limited-time opportunity.
The Adventure X variants mark a pivotal moment for Tata Motors, combining the rugged capability and premium positioning of the Harrier and Safari with cutting-edge technology and unmatched value. For buyers seeking authentic SUV experience with modern conveniences, the Adventure X personas represent the perfect fusion of heritage and innovation at an accessible price point.
The Tata Harrier Adventure X and Safari Adventure X+ variants are now available at Tata Motors dealerships nationwide, with introductory pricing valid until October 31, 2025.
